Like the change that takes place from Caterpillar to Butterfly.
So does the metamorphosis from layout and ideas to final design.
Design is a creative process as well as a discipline of knowing when something isn't working and time to change your approach
in solving the task and direction to meet the objective.
In Art School as iStudied the workings of Commercial Design.
Part of that paradigm was the study of 'Life Drawing.
The study of the human form. Which gives you what you need to draw anything. Form follow's function follow's freeform.
Good design is birthed from illustrative discipline.
Building on that first meeting and defining the common ground is essential in understanding what your client is looking for and how you can deliver on that destination. 40+ years of design has given me the confidence to achieve that objective.
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